// Originally published on Global Corporate Venturing //
While media companies take a venturing approach in their core content business, they should double down by being bolder in technology venturing.
One might think that media companies would make exceptional venture investors, given that they take a venturing approach in their core business. Each year they deploy a predefined budget (the fund) on a slate of highly speculative movies and/or TV shows (the investments). The outcome is a collection (the portfolio) that contains many duds, a number of break-evens, and hopefully a couple of blockbuster hits. Both media companies and venture capitalists bet on people – venture capitalists invest in entrepreneurs while media companies invest in actors and directors.
KEEP READING: [ Full article can be found on Global Corporate Venturing ]
http://www.globalcorporateventuring.com/article.php/10499/the-new-rd-for-media-companies
