Something that Authentic Brands Group and Marc Rosen recognize but most #media companies don’t fully appreciate is that business models like #licensing are not just an ancillary line item but a viable alternative/compliment to advertising & subscription business models.
It’s just the tip of the iceberg. Stacking licensing deals is rounding error compared to value created from taking equity stakes in newly incubated ventures.
A year into new ownership, Sports Illustrated’s earnings have doubled through licensing deals
