// Originally published on The American Genius //
Hope vs. hype: How to separate hype from real innovation
When trying to innovate, many companies spend time and money on hype that never yields results. So, how do you cut through all the hype and make business decisions around important the right trends and technologies to dramatically impact business?
“A lot of companies are ‘innovating’ today and define the act as the introduction of something new, like an idea, method or device. However, in the corporate world, innovation is only valuable if it results in meaningful business consequences,” observes Iliya Rybchin, director of the Media & Entertainment Practice at Highnote Foundry.
KEEP READING: [ Full article can be found on The American Genius ]
https://theamericangenius.com/business-news/avoid-spinning-wheels-trying-innovate/
